Pițipoancă (sometimes shortened to Piți and plurally, Pițipoance ) is a slang term used in Romania to describe a subculture of women who stereotypically wear revealing clothes in bright colors or animal prints, high platform shoes often sporting a dark fake tan, "bad" makeup and plastic surgery. The fashion was mainly inspired by the McBling aesthetic. By the late 2010s this style had died almost completely, with the term hitting its peak in mainstream popularity around the late 2000s to the early 2010s, usually used in a derogatory way towards members of the subculture by the media.